In 2013, Shopatron decided to undergo a complete overhaul of the Shopatron brand. This comprehensive rebrand include the logo, website and all branded assets. Working closely with a branding agency, Thinktiv, I acted as the lead designer to help inform their designs of our company and strategic goals, take their branding guidelines and apply to all public facing assets. 

Post launch, my job was to maintain and evolve brand and build its reputation for demand generation.