Lifewater International is the oldest water development non-profit in the United States, helping over 2 million people in developing nations get access to clean water. Clean water transforms lives - not only by saving the lives of vulnerable children, but also empowers women to get access to education and work (instead of spending hours fetching water each day).

In 2016, I worked in-house and helped refine their brand to assist with their aggressive $3M fundraising goal. I led the complete redesign of their website to explain their updated vision, share live program updates from the field, and designed web pages for digital fundraising. We also did a significant amount of direct mail campaigns, from appeal letters, annual reports, and newsletter which I lead all print coordination and design.

In addition, I laid the foundation for a strong visual brand, which they have continued to build upon in the following years to expand their fundraising goals (now up to $6M) and programs further.